The 24-hour window, explained for operations teams
Why WhatsApp limits free-form replies, what changes after 24 hours and how template messages fit into a real follow-up process.
Resources · Blog
Notes from running conversations at volume.
We publish short pieces about how messaging operations actually behave: channel rules, automation limits and where a person is still required.
In preparation
Articles being published.
These pieces are in editing. Full articles will appear on this page as they are published.
AI Agents
What an AI agent should never answer
Defining the boundary between volume you can automate and decisions that must reach a person, and how to encode that boundary in configuration.
Operations
Handoff as a measurable event
Treating escalation as a product signal instead of an accident, and what handoff rate tells you about your knowledge base.
Prefer a direct conversation?
A short guided session with our team: your channels, your conversations, your operational setup.